ABOUT SUNRISE
Behind Sunrise
"A successful yacht project is directly proportional to the people who are involved..." Herbert P. Baum
Herbert P. Baum, Chairman
Herbert P. Baum builds thriving companies, prestigious structures, luxury homes and now superyachts. He has dedicated his highly successful business career to the creation of strong, beautiful structures made to last.
A few years ago, after having sold his very large logistics company to DHL, he created not one, but two real estate development companies, one in Germany and one in the United States. Mr. Baum’s uncanny flair and business savvy brought him near-instant success: He was asked to build the new Lufthansa headquarters in Cologne and received wide acclaim from professionals and the press for his Michelangelo Homes, the American company responsible for unique luxury residences on Florida’s West Coast.
An experienced yachtsman, Mr. Baum was in search of a superior watercraft when he met Guillaume Roché, now Sunrise Yacht’s president and technical manager. Together they created the right yacht at an impressive price, and Sunrise Yachts was born.
Guillaume Roché, President
Of French and Scottish descent, Mr. Roché was practically born on a sailboat. As an adolescent, while doing correspondence courses, he circumnavigated the globe with his family on a 45-foot steel ketch. The spirit of the sea never left him. A mechanical engineering graduate of The University of Massachusetts in Boston, he later studied naval architecture at the Westlawn Institute of Marine Technology in Connecticut.
Mr. Roché was a luxury yacht captain for five years on charter and private yachts before putting his experience toward yacht construction. For the last 17 years, he has built and managed the construction of numerous luxury yachts (power and sail) ranging from 72- to 132-feet in yards housed in the United States, Europe and Turkey. These years of experience proved invaluable. For Mr. Roché, Sunrise Yachts is the culmination of his dreams as a yacht-builder. It is his opportunity to show the world what creative and quality-driven—yet highly cost-effective—luxury yacht construction can be.
